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Shop / ella bella flat iron

HOT TOOLS Pro Artist Black Gold Evolve Ionic Flat Iron for Salon Hair (1-1/4 in)

$ 61.52 $43.06
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Top celebrity stylists often refer to this tool as their “desert island” essential due to its incredible versatility. Whether you're looking to smooth, curl, or create beachy waves, this tool does it all. Even if being stranded on a desert island isn’t in your plans, the Black Gold 1-1/4” Ionic Salon Flat Iron makes it possible to achieve any hairstyle, no matter where you are.

The most significant factor in a flat iron's performance is its styling surface. The Black Gold finish stands out as a top-tier option, mimicking the consistent heat distribution of 24K gold while incorporating both titanium and ceramic with a Micro-Shine finish. This exquisite combination allows the plates to glide effortlessly through each section of hair, reducing pulling and ensuring that each strand is uniformly styled from root to tip. Additionally, the titanium material is resistant to corrosion, promising durability that lasts over time. The proprietary Micro-Shine finish not only enhances shine but also minimizes friction and damage to your hair.

But that’s not all—while heat is essential, consistency is key. The Black Gold Flat Iron features Special Pulse Technology for rapid heating and temperature maintenance, ensuring uninterrupted styling. You can easily adjust the temperature (up to 455 degrees Fahrenheit) to suit your hair type, facilitated by a digital temperature display that constantly updates you on the setting. The rounded edges of the plates provide the flexibility to style beyond just straightening; you can bend, flip, and create pin curls effortlessly.

Comfort is also prioritized, thanks to its soft-touch outer finish that allows for an easy grip. You can rest easy knowing that there’s an automatic two-hour shut-off feature for added safety. Plus, with universal dual voltage, you can take your flat iron with you wherever you travel!

Hot Tools Professional has established itself as a trusted brand for over 25 years, receiving numerous awards for creating high-quality styling tools that professionals love. This brand is synonymous with innovation and reliability.

LONG-LASTING: Achieve salon-quality sleek styles thanks to premium ceramic-titanium plates designed for durability. Effortlessly craft professional waves and loose curls.

VERSATILE STYLING: Whether you’re going for sleek, straight hair or effortless waves, the Evolve Ionic Salon Flat Iron guarantees professional results.

SMART TEMPERATURE: Features like a rotating dial, an easy-to-read digital LED display, and an audible alert when your desired temperature is reached simplify the styling process.

TRAVEL READY: Designed for global use with universal dual voltage. The auto shut-off function and included glove add an extra layer of safety, while variable heat settings cater to all hair types.

SMOOTH RESULTS: Rounded plate edges ensure extra-smooth, shiny finishes. The advanced ion generator maximizes ion output for ultra-smooth, silky hair.

STYLISTS PREFERRED: With roots firmly planted in the professional community, Hot Tools has proudly been a trusted brand among stylists since its inception in 1990.

product information:

AttributeValue
product_dimensions‎2.5 x 13.8 x 5.6 inches; 1.57 Pounds
item_model_number‎HT7123BG
upc‎078729071236
manufacturer‎Helen of Troy
country_of_origin‎China
best_sellers_rank#4,860 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
#13 in Hair Straightening Irons
customer_reviews
ratings_count6
stars4.7

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